North Carolina school puts state back on road other than tobacco
Thursday, June 14th, 2007From the Atlanta Journal Constitution
By GIL KULERS
For the Atlanta Journal-Constitution
Published on: 06/14/07
Where tobacco once ruled, a new crop is pushing up through the rolling hills of western North Carolina.
With the burgeoning Yadkin Valley wine region growing around it, Surry Community College in Dobson has become the epicenter for information on grape growing and winemaking on the Eastern seaboard.
In just seven years, the modest winemaking facility, situated in a garage, and 40 acres of vineyards have become a crucible for developing home-grown talent for North Carolina, the country’s ninth-largest wine-producing state.
“We didn’t know what the climate was going to be like for grapes,” said Van Coe, owner of Stony Knoll Vineyard, which opened in 2003. “[At the college], you get a lot of exposure to different grapes and find out what works in different types of conditions. Surry laid the groundwork for us. They were the brain trust for our winemaking enterprises.”
Winemaking in North Carolina awoke in the early 1970s after its long slumber following Prohibition, but things really didn’t get moving until the late 1990s. The Shelton brothers, Ed and Charlie, developed the ambitious Shelton Vineyards project (a 25,000-square-foot winery with 250 acres of vineyards) in Dobson, N.C., in 1999, and they wisely hired Sean McRitchie from Oregon’s Benton-Lane Winery.
McRitchie’s father, the renowned viticulturist and winery consultant Robert McRitchie, followed his son to North Carolina. The elder McRitchie jump-started the Viticulture and Enology Department in 2000 at Surry. Soon after, the school had a half-dozen 263-gallon stainless steel tanks, two 526-gallon tanks and a professional winemaking laboratory. McRitchie also started studies on rootstocks and the region’s weather and soil conditions, in addition to teaching local aspiring winemakers how to grow grapes and make wine.
McRitchie provided the enviable intellectual foundation for Surry’s wine program, but people like former tobacco farmer Tommy “Vance” Marion provided the undeniable need … and the core reason why Carolina wines and Surry have been so successful so quickly.
Marion was a lifelong tobacco farmer before coming to Surry in 2001 as the school’s vineyard manager. When the tobacco, textiles and furniture industries hit the skids, North Carolinians saw that the wine industry — which before Prohibition had a history just as rich as California’s — had the potential to fill the vacuum.
Standing in his immaculate, orderly equipment barn, Marion gives the appearance of the luckiest man in the world. Asked if he gets nostalgic for what was for so long King Tobacco, he quietly but emphatically says: “I don’t miss tobacco, not one bit.”
Coe, whose family for more than 100 years has owned the property on which Stony Knoll sits, echoes Marion’s sentiments. “Tobacco is dirty, hard and dangerous. Grape growing is just hard.”
In the real world, a winery not only must make wine but must sell it, too. Surry established its own bonded winery for students to learn the hard lessons of bringing their product to market. One of only a handful of student-run wineries in the country, and the only one in the East, Surry Cellars wines can be found in several locations in North Carolina, including Charlotte’s Douglas International Airport.
In addition to its own marketing classes — a part of its two two-year degree programs — Surry has entered discussions with Appalachian State to create a four-year degree program with more emphasis on the business side of the wine industry.
With the wheels spinning so fast with Surry’s wine program, the school’s president, G. Frank Sells, felt the need to take action before those wheels fell off. Two years ago, he proposed to the college’s board that through public-private effort, Surry would build the North Carolina Center for Viticulture and Enology on Surry’s campus. The $15 million, 45,000-square-foot building would house a winery, a barrel storage room, classrooms and a 1,000-seat auditorium. It would also solidify the region’s status as the center for winemaking research and information on this side of the country, leapfrogging over more venerable regions like Virginia and New York.
Sells passed the collection plate around to area wineries and related businesses, which ponied up $3.5 million. In 2006, the state came through with $1 million for feasibility studies, building design and planning. This year, the state promised an additional $6.5 million.
“The Legislature has been absolutely visionary on this matter,” Sells said in April, when it seemed likely the money would be approved. “They have been bold enough to say that this state used to be the No. 1 grape grower in the country and there’s no reason why it can’t be that way again.”
Then the effort to get the winery out of the garage hit a bump in the road. The $6.5 million was cut down to $1 million in the House version of the budget bill and a mere $500,000 in the Senate’s version.
“That’s not nearly what we wanted,” said a still-positive Sells in June. “My recommendation to the board will be that if we get $500,000 or $1 million, we’re looking at $4 [million] to $4.5 million when you add in the local commitments we have. We’d still have enough for a new winery. … It would be a better facility than we have our winery in now, but we can’t sit back and wait and lobby for all the money each year.”
Sells expects to hear something by the beginning of July. Until then, Surry will continue to turn out winemakers who understand the ins and outs of growing grapes and making wine on Tobacco Road.
Gil Kulers, a certified wine educator with the Society of Wine Educators, is beverages instructor for the culinary arts program at Chattahoochee Technical College.